Ever wondered about that yellow gel bracelet that everyone seems to be wearing? If you don’t have your own, then it’s about time that you get one.
The silicone-made Livestrong wristband was launched in 2004 as part of the fund raising effort done for the Lance Armstrong Foundation for cancer. Founded by famed 7-time Tour de France cyclist and cancer survivor Lance Armstrong, the Livestrong wristband was developed with the help of Nike and Wieden+Kennedy.
The Livestrong wristband is a reminder for people that cancer needs to be fought. Supporters and survivors including numerous celebrities and politicians don this bracelet as homage to those who have succumbed to the deadly disease. All proceeds from the sale of the Livestrong wristband goes to cancer research support.
Show your support for cancer research and live a strong and healthy life.